Date: 09.12.2016.

With the aim of raising the awareness of citizens on the importance of following the traffic regulations, the Road Traffic Safety Agency initiated the campaign “Never…”. Within this main campaign, the campaign “Personal Story” is distinguished, with a goal to strengthen the positive attitudes, change the negative ones, and influence young people’s behaviour in traffic by sharing personal experiences of people who survived road accidents. Current practice in developed countries has shown that the persons who were victims in road accidents have the greatest influence in changing the awareness of all road users.

The goal of the campaign “Personal Story” is to point out direct personal and indirect consequences of incorrect and risky behaviour in traffic, and in that way reduce the number of conflict situations created by the drivers, thus reducing the number of fatalities and injuries in road accidents.